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10 life areas to define your position
Dominant ecosystems always develop around basic human needs. The life areas below describe the ten main areas of basic requirement in a human's life.
Mobility
Get from A to B, on land, on water, through the air and space.
Health
Stay physically and mentally fit. Access to proper sanitation and health care.
Recreation
Restore energy through sleep and recreational activities.
Work
Earn money (work) and/or feel good (volunteer) by creating value for others.
Consumption
Eating, drinking, clothing, personal care, and everyday errands.
Spirituality
Search for meaning, enlightenment, transcendence, belief, and faith.
Education
Acquire knowledge and skills, find truth, and understand the world.
Entertainment
Good times and enjoyment.
Living
Live in a safe, fair, stable, and comfortable environment.
3 Roles
Businesses have three roles. They are represented in circles around the final customer in the center. Three roles (positioning options) depending on the relationship with the final customer:
Enabler
Supports Realizers and Orchestrators with products, services, or a (digital) B2B service platform.
Realizer
Provides products and services for final customers.
Orchestrator
Offers products and services to final customers through a (digital) B2C service platform.
How to use the Ecosystem Strategy Map
Map your organization's current ecosystem positioning
Analyze competitors, trends and strategic moves
Create your company's future ecosystem strategy
Socialize
Love, sexual intimacy, belonging to family, friends, and society.