Recently Julian had the opportunity to give a keynote at Beiersdorf's headquarters in Hamburg, where he interviewed Dirk Ploss and Volker Kallmayer from Beiersdorf's innovation department. The occasion? Beiersdorf Connect —a collaborative event that brought together over 80 companies from across Germany and Europe, spanning various industries. It was inspiring to see so many industry leaders, researchers, and innovators join forces in a shared mission to tackle some of today’s biggest challenges.
Watch the interview with Dirk and Volker from the innovation department at Beiersdorf:
Beiersdorf Connect marked the conclusion of the company’s Global Internal Innovation Conference, a four-day event where thought leaders exchanged ideas on topics such as sustainability, ethical AI, and the role of AI in driving innovation. When Julian asked Dirk why Beiersdorf chose to host such a large collaborative event, he explained, “We’re not alone in facing these challenges. By bringing together different industries, universities, and researchers, we’re combining the agility and unique thinking of startups with the resources and reach of large corporations. This collaboration is key to tackling shared challenges and driving breakthrough innovation.”
Beiersdorf’s approach to innovation highlights the importance of diverse perspectives. The gathering brought together not only corporates but also universities and scientists, emphasizing the need for an ecosystem that combines corporate strength with the agility and flexibility of startups, and the scientific foundation of academia.
Key Takeaways from the Panel Discussions
Volker Kallmayer, who moderated a panel following Julian's keynote presentation, shared some powerful insights from the discussions. Here are a few of the key themes he highlighted:
1. The Power of Trust and Mindset
Ecosystem collaborations rely heavily on trust and the right mindset. Different partners bring unique strengths, and it’s the shared mindset, openness, and creativity that lay the foundation for successful partnerships. As Volker noted, “If the mindset is wrong, it doesn’t work.”
2. The Importance of Self-Awareness
Corporations need to be transparent about their strengths, gaps, and needs. Volker emphasized that self-awareness is critical for effective collaboration. “It sounds simple, but it’s actually quite difficult for companies to say where they have gaps,” he explained. “But if you only talk about what you’re good at, no one will know how to help you.” This vulnerability is key to finding partners who can truly complement and support one another.
3. Innovation Happens at the Interfaces
Volker shared an important lesson from the discussions: innovation thrives at the intersections. He compared it to the world of biology, where the most exciting developments often happen at the edges. In the same way, breakthrough ideas are born when companies, academia, and other entities collaborate across boundaries.
A Vision for the Future
Looking ahead, both Dirk and Volker expressed their hopes for Beiersdorf Connect. By next year, they envision attendees returning and sharing stories of successful collaborations that were sparked at this event. They want to create a space where the seeds planted today will grow into impactful partnerships tomorrow. As Volker put it, “Sometimes I feel like a farmer, planting seeds in the ground without knowing which ones will grow. But with enough seeds, something will take root.”
In an industry where rapid technological changes are coupled with global challenges, it’s inspiring to see a company like Beiersdorf creating platforms for open exchange and cross-industry collaboration. We’re eager to see what innovation blooms from this event and look forward to watching these partnerships unfold.
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