Starting in 2025, Mercedes-Benz will partner with cloud gaming platform Boosteroid to introduce an expanded in-car entertainment experience. This integration will bring access to over 1,000 games — including popular AAA titles such as Fortnite and Sea of Thieves — directly to select Mercedes-Benz vehicles equipped with the latest MBUX (Mercedes-Benz User Experience) infotainment system.
Mercdes x Boosteroid: In-Car Gaming
This new feature is designed with safety in mind, as gaming will only be available when the vehicle is parked. The car’s display will function as the gaming screen, while Bluetooth controllers and smartphones provide gameplay control options. Users can also access these games on other devices like PCs, tablets, and smart TVs via Boosteroid’s cross-platform access, creating a flexible gaming experience similar to Apple’s ecosystem approach.
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Market Expansion Beyond Traditional Mobility
The in-car gaming capability will be available in the Mercedes-Benz In-Car App Store, rolling out in regions across Europe, North America, and South America beginning in 2025. Other automotive brands are also experimenting with in-car gaming: BMW, for example, has introduced the AirConsole gaming platform in certain models, while Audi is working on a Holoride system. Tesla previously integrated Steam for in-car gaming, although it paused this feature in mid-2024. Similarly, Hyundai has partnered with Nvidia to integrate GeForce Now into its vehicles.
The Strategic Implications for Mercedes-Benz
1. Expanding Service Scope
This partnership allows Mercedes-Benz to extend its value proposition beyond traditional automotive functions, entering the cloud gaming space to tap into consumer demand for digital services within mobility.
2. Customer-Centric Ecosystem Design
By offering in-car gaming with cross-platform compatibility, Mercedes-Benz is responding to evolving customer expectations for entertainment flexibility. This approach enhances the user experience by creating an integrated, connected journey that reaches beyond the vehicle.
3. Ecosystem Management and New Value Channels
Partnering with Boosteroid enables Mercedes-Benz to enrich the in-car experience, potentially attracting new customer segments, particularly among younger users. The subscription-based gaming model also opens opportunities for consistent engagement, contributing to Mercedes-Benz’s positioning within the mobility and entertainment ecosystems.
Evolving the Automotive Experience with Digital Integration
This collaboration reflects the growing convergence between automotive and digital sectors, allowing companies to build value by blending automotive and entertainment experiences. Partnerships like this one exemplify an approach to expand shared markets by leveraging complementary capabilities.
For companies navigating the ecosystem landscape, innovations like these illustrate the potential for collaborative value creation and new pathways for engaging with emerging digital ecosystems.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
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How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
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What’s a Rich Text element?
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